Let’s Start With My 5 Most Recommended
Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek, shares the ultimate choose-your-own-adventure book—a compilation of tools, tactics, and habits from 130+ of the world’s top performers. From iconic entrepreneurs to elite athletes, from artists to billionaire investors, their short profiles can help you answer life’s most challenging questions, achieve extraordinary results, and transform your life.
The strategies in this book are counterintuitive and might feel like cheating. But they’re based on studies conducted by a university researcher with hundreds of participants. You might not guess that having more fun, eliminating your secret rules, and choosing something to bomb intentionally works. But the data says otherwise. People who have fun are 43 percent more successful! Imagine if your diet, guitar playing, or small business was 43 percent more successful just by following a few simple principles.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
Today’s career trajectories aren’t so scripted and linear. Technology has given rise to new positions that never before existed, which means we are choosing from a much broader set of career options—and have even more opportunities to find work that lights us up. However, we don’t discover and apply for jobs the same way anymore, and employers don’t find applicants the way they used to. Isn’t it about time we had a playbook for navigating it all?
For some people, the thought of quitting their day job to pursue the entrepreneurial life is exhilarating. For many others, it’s terrifying. After all, a stable job that delivers a regular paycheck is a blessing. And not everyone has the means or the desire to take on the risks and responsibilities of working for themselves.
But what if we could quickly and easily create an additional stream of income without giving up the security of a full-time job? Enter the side hustle.
The Complete List of Top 40 Business Books of 2017
There has never been a truer saying than when Frank Zappa uttered the phrase, “So many books, so little time.” From startups to side businesses, from marketing to management, and from wall street scandals to success stories (as well as everything in between), 2017’s business books have a little something for everyone. With ‘so little time’ and ‘so many books’ written about business published last year alone, it can be overwhelming to find where to start.
With 2018 well underway, now is the perfect time to catch up on the top 40 business books of 2017!
1. Adaptive Markets: Financial Evolution at the Speed of Thought by Andrew W. Lo
Are investors and markets rational and efficient, as current financial theory presumes, or irrational and inefficient? This is one of economics biggest debates, and in this book MIT professor Andrew Lo slices through the effectiveness of the economic markets with a new framework, known as the Adaptive Markets Hypothesis, where rationality and irrationality can both exist together. He argues that the efficient market theory is not wrong, rather incomplete, and offers a unique way of understanding how investors act and markets adapt.
2. Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong by Eric Barker
One of the top business books of 2017, Barking Up the Wrong Tree is an extension of Eric Barker’s extremely popular blog “Barking Up the Wrong Tree.” In this book Barker uses humor and stories to address the universal question, “What separates the extremely successful from the rest of us?” He argues that much of the advice we’ve been given all of our lives about achievement is logical, earnest, and just plain WRONG! In this easy read you’ll learn what it is that actually determines success, and most importantly how anyone can achieve it.
One reader relates, “I recommend it for anyone curious about how the mind works and interested in practical tips for setting and achieving their goals in all walks of life.” (S. Bahles)
3. Be Like Amazon: Even a Lemonade Stand Can Do It by Jeffrey and Bryan Eisenberg
A 2018 Axiom Business Book award winner, this brief yet powerful book teaches how to apply some of Amazon’s most successful strategies to your own business. Follow a wise mentor and a young entrepreneur on a road trip as business stories are told and wisdom is revealed. Chris McCann, President and CEO of 1-800-Flowers.com, Inc., praises this book: “Witty anecdotes and crisp, often hilarious dialog combine with an exploration of powerful marketing principles and customer engagement strategies that have driven the growth of many of today’s most successful companies…making Be Like Amazon a must read for everyone from business professionals to people who love an engaging story well told. Jeffrey, Bryan and Roy have crafted a clever and insightful book that not only underscores the importance of branding, but also lifts the spirit and tickles the funny bone.”
4. Black Edge: Inside Information, Dirty Money, and the Quest to Bring Down the Most Wanted Man on Wall Street by Sheelah Kolhatkar
This gripping, true-life legal thriller takes you behind the scenes of the rise and fall of billionaire trader Steven A. Cohen’s hedge fund, SAC Capital, in what is the largest insider trading investigation in history. Mastering poker in high school, attending Wharton, and then launching SAC Capital in 1992, which he built into a $15 billion empire, Cohen is one of the industries leading success stories.
Author Sheelah Kolhatkar does an excellent job of showing how Cohen became one of the wealthiest and most influential figures in finance – and what happened when the Justice Department went in hot pursuit of him and his employees during a seven-year government investigation. Ultimately SAC was indicated in connection with a vast insider trading scheme, but Cohen himself evaded all charges but was prohibited from managing outside capital until 2018.
5. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
“This is not a book about telling your company’s story… Customers don’t generally care about your story; they care about their own.” And with that, Donald Miller leads you into seven universal story points that all humans respond to, and how to use these points to transform the way you talk about who you are, what you do, and the unique value you have to offer your customers. This book will dramatically improve the way you connect with customers and grow your business, whether you already own a successful multibillion dollar company or are just starting your entrepreneurial journey.
6. Dollars and Sense: How We Misthink Money and How to Spend Smarter by Dan Ariely and Jeff Kreisler
Though we tend think of money as just numbers, values, and amounts, it is so much more complex. Emotion plays a powerful role in shaping our financial behaviors, letting our heart rule our head. Why else would we spend $4 for soda on vacation, when at home we would never spend more than $1 on that same can at our local grocery store?
Behavioral Economist Dan Ariely and financial comedian/writer Jeff Kreisler team up to challenge many of our basic assumptions about the unstable relationship between our brains and our money in this engaging read. It covers the wild, strange, and irrational ways we approach spending decisions as well as the forces that cause us to undervalue some things while over valuing others. Ariely and Kreisler charmingly explain how we think wrongly about money and offer “the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.”
7. Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive by Dorie Clark
This book is a must-have for all entrepreneurs or wannabe entrepreneurs. Taking the big leap into independence can be freeing… and totally intimidating. Where do you start? How do you bring in a steady flow of new clients? How can you build up your reputation?
Author and successful entrepreneur Dorie Clark walks your through just how to gain professional independence. She offers “insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online.” Chapters are short and engaging, stories are varied and captivating, and her “Try this” sections help readers turn their ideas into a reality. Build your own career destiny by following her blueprint!
8. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz
The premise behind this book is that the vast quantities of information being searched for on the Internet – and the subsequent data being collected – can give us great insights into current facts and trends, often more so than surveys or questionnaires. Why? Because everybody lies. “From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.” Author Seth Stephens-Davidowitz, a Harvard-trained economist and former Google data scientist, challenges us to think differently about how we see the world around us and the impact of constantly expanding data on it.
9. Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million by Cliff Lerner
This entertaining and extremely useful book is full of profound lessons on growth hacking, marketing, and innovation. Author Cliff Lerner takes us through his online dating startup, Snap Interactive, that was rapidly running out of money when he decided to risk it all by betting his company’s remaining funds on an unknown platform known as Facebook. All the tactics and insights that helped Snap Interactive (and many others including Tinder, Facebook, Bumble, Twitter, Dropbox, and Apple) experience explosive growth are mapped out in this book so that you, too, can experience explosive growth with your company.
10. Finish: Give Yourself the Gift of Done by Jon Acuff
This book is all about helping chronic starters stay productive and actually hit their goals. Through relatable anecdotes from his own life and career, Jon helps the reader see that if they’re going to finish, they are going to have to kill perfectionism. He suggests that “people give up on projects when they fail to live up to their own high expectations and decide that if they can’t do something perfectly, they won’t do it at all.” Acuff goes on to explain that “the problem is that perfectionism magnifies your mistakes and minimizes you progress. It does not believe in incremental success. Perfectionism portrays your goal as a house of cards. If one thing doesn’t go perfectly, the whole thing falls apart. The smallest misstep means the entire goal is ruined.” Don’t let the idea of perfectionism downplay your progress.
11. Hacking Innovation: The Growth Model from the Sinister World of Hackers by Josh Linkner
Though the word “hacking” has a negative connotation, in reality it isn’t always bad. New York Times bestselling author Josh Linkner defines hacking as “the act of solving complex problems in unorthodox ways. Discovering fresh unconventional approaches that replaces prevailing wisdom.” Linker immerses himself into the dangerous world of hackers in order to teach us how to hack innovation, think outside and box, and reap the benefits.
12. If You’re in a Dogfight, Become a Cat!: Strategies for Long-Term Growth by Leonard Sherman
Columbia Business School professor Leonard Sherman explains how businesses thrive in industries full of “dogfights” by fighting like a cat, meaning competing on different terms in order to attract new customers. He explains that businesses such as FedEx, Apple, and Starbucks have prospered by differentiating their business by continuously innovating their products, and how ours can too.
13. Insight: Why We’re Not as Self-Aware as We Think, and How Seeing Ourselves Clearly Helps Us Succeed at Work and in Life by Tasha Eurich
Organizational psychologist Tasha Eurich gives us “insight” into the topic of self-awareness – that is, knowing who we are and how others regard us. This self-knowledge is the foundation for smart choices, high performance, and enduring relationships in our lives. The trouble is, most people are oblivious to their imperfections. The good news is that this is a skill that can be developed. Insight takes us through stories of people who have made such growth in self-awareness, offering readers the shocking secrets, techniques, and strategies that can help us do the same. She not only shares with us relevant scientific research, she also ends each chapter with useful exercises that readers can use in their daily lives. By knowing ourselves just a little bit better, our payoff will be BIG!
14. Machine, Platform, Crowd: Harnessing Our Digital Future by Andrew McAfee and Erick Brynjolfsson
Selected the best book in the “innovation” category by the book reviewers at the management publisher Strategy + Business during their 17th annual best business books of the year, “MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd.” The pair not only analyze this new world of artificial intelligence and crowd wisdom, they give us the tools to ‘harness our digital future.’
15. Once Upon a Time in Shaolin: The Untold Story of the Wu-Tang Clan’s Million-Dollar Secret Album, the Devaluation of Music, and America’s New Public Enemy No. 1 by Cyrus Bozorgmehr
This intriguing memoir gives the reader an insiders perspective on what happened during the making and selling of the infamous sole copy of the Wu-Tang Clan album. Wu-Tang producer Cilvaringz and his mentor RZA felt that the digitization of music threatened the sustainability of the record industry, as well as independent artists, and so they came up with a plan to sell just ONE copy of an album in physical form, sold via an auction house for millions. As senior adviser to the project, Cyrus Bozorgmehr gives us greater insights and unlocks many of the behind the world’s most controversial album.
16. Pause: Harnessing the Life-Changing Power of Giving Yourself a Break by Rachael O’Meara
Rachel O’Meara took a three month sabbatical from her job at Google after being told by her boss that she would need to find a different role within the company because her current skill set was no longer a match with her present position. It was during this three month leave of absence that she discovered the importance of recharging our own batteries. Most people grit their teeth and continue to plow through the day-to-day grind, despite losing motivation or constantly feeling torn between work and family, but what O’Meara argues is that rather than baring down, we need to take a step back. Pause. Reassess the situation, figure out what brings us joy and satisfaction, and then join back in with renewed poise and sense of purpose.
Feeling overwhelmed, burnt out, or stuck in a rut? Let O’Meara helps you discover the power of Pause.
17. Principles: Life and Work by Ray Dalio
Ray Dalio, founder of the successful investment firm Bridgewater Associates and one of Time Magazine’s Top 100 most influential people in the world, shares his unconventional philosophy of “radical truth” and “radical transparency,” which he has developed, perfected, and implemented over the past forty years. In this book, Dalio shares insights into what he has learned over his extraordinary career. He testifies that “life, management, economics, and investing can all be systemized into rules and understood like machines” and he offers an authentic approach that anyone can implement, no matter what they are pursuing.
18. Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott
Radical Candor is all about clearly communicating with your teams in order to drive effective team performance. The X axis is about challenging directly, while the Y axis is about caring personally. It’s very difficult to find a boss who is balanced in both – most are either afraid to challenge directly or simply do not care personally. Author Kim Scott, who was an executive at both Google and Apple, relates how this simple framework can help you strengthen your relationships at work and fulfill your three core responsibilities as a leader: 1) developing a atmosphere of feedback (both positive and constructive), 2) building a unified team, and 3) obtaining results that everyone is proud of. According to Scott, the “single most important thing a boss can do is focus on guidance: giving it, receiving it, and encouraging it.”
19. Reset: My Fight for Inclusion and Lasting Change by Ellen Pao
Reset is Ellen Pao’s detailed account of her experience suing the powerhouse venture capital firm Kleiner Perkins for gender discrimination. Though she lost her suit, she transformed the tech world by exposing its homogeneously male culture and crusading for women’s rights to be heard in the technology realm. Pao, along with seven other female leaders in technology, formed an award-winning nonprofit called Project Include, which aims to accelerate diversity and inclusion in tech. Pao not only gives voice to troubling issues that pervade today’s workplace, she also lays out realistic, inspirational goals for a better future.
20. Side Hustle: From Idea to Income in 27 Days by Chris Buillebeau
From the author of New York Times Bestseller The $100 Startup, Chris Buillebeau shows readers how to start a profitable side business in less than one month. Through his step-by-step guide anyone can start generating income immediately, without having to risk their current job security. So whether you are looking for a little extra cash or hoping to replace your day job entirely, Side Hustle is your roadmap to making your dreams become a reality.
21. Startup Evolution Curve From Idea to Profitable and Scalable Business: Startup Marketing Manuel by Dr. Donatas Jonikas
Based on a worldwide sample of over 1,400 startups Startup Evolution Curve is like a user manual for anyone hoping to start up a company. This step-by-step guide helps you transform your original idea into a lucrative business. Through a total of 35 lessons, you will understand and learn how to implement business components such as fundraising, product launch, and growth hacking. You will also be provided with additional resources to keep the momentum going for FREE! This is definitely a book that should be read, re-read, and always within arms reach for every startup founder!
22. Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists are Revolutionizing the Way We Live and Work by Steven Kotler and Jamie Wheal
Selected the best book in the 2017 “management” category by Strategy + Business, Stealing Fire is all about how we achieve an optimal state of consciousness where we both feel our best and perform our best. This altered state is also known as mindfulness, the deep now, or presence, but Kotler and Wheal call it flow. Flow has four main characteristics: selflessness, timelessness, effortlessness, and richness (STER). They argue that one of the reasons it is so tough to teach someone creativity is because we confuse it for a skill, when it is actually a state of mind. “Stealing Fire shows us how to find peak performance through release rather than effort: We get in the peak performance zone not by finding ourselves but by allowing our sense of self to vanish.”
23. Success Metrics: A Multidimensional Framework for Measuring Organizational Success by Martin Klubeck
Martin Klubeck walks you through the system of choosing and combining the right methods to measure and direct your business’s development toward true success. It’s a no surprise that all organizations want to be successful, but the problem is they are often relying on partial measurements which can be misleading. Success Metrics will help you understand why you understand why you should measure success rather than performance as well as what to measure and what not to measure.
24. The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage by Daniel Burrus
In Anticipatory Organization, Daniel Burrus teaches the reader how to differentiate between Soft Trends, those things that might happen, versus Hard Trends, those things that are going to happen. As companies and people learn how to identify these two types of trends, they can begin to see disruptions before they occur, allowing them to change things to get an advantage. Barrus gives readers the tools they will need to identify these game-changing opportunities before someone else does, anticipating what the world wants before the world even knows that it wants it. This is exactly what anticipatory organizations do, and why they flourish during times of change and confusion.
25. The Captain Class: The Hidden Force That Creates the World’s Greatest Teams by Sam Walker
Same Walker, the founding editor of The Wall Street Journal’s sports section, discovered that history’s most predominant sports teams all had one major thing in common – each had an extremely influential captain. Each captain had a similar set of seven core characteristics, such as extreme perseverance, remarkable emotional control, and the courage to stand apart. Sally Helgesen, a Strategy + Business reviewer, relates, “This wonderfully written and wildly entertaining study of the most winning sports teams in history has more to say about leadership, engagement, and the chemistry that sparks and sustains extraordinary achievement than a decade’s worth of leadership books.” Through Walker’s analysis we discover exactly what it takes to be an inspired leader in any field.
26. The Code of Trust: An American Counterintelligence Expert’s Five Rules to Lead and Succeed by Robin Dreeke and Cameron Stauth
Robin Dreeke, a former Navy and Marine Corps veteran and current FBI agent, along with his co-author Cameron Stauth, amend the long-standing “golden rule” into the “Platinum Rule,” which states: treat others the way that they want to be treated. If you address people the way they want to be addressed, they will feel more comfortable with you, thus more likely to work with you (rather than pushing them away by addressing them how you want to be treated). Dreeke argues that the best way to earn a person’s trust is to form a mutually beneficial relationship with them in an honest and forthright way. The powerful concepts he introduces are simple and help readers establish trust in their relationships.
27. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway
Scott Galloway, founder of the digital intelligence firm L2 and a clinical professor of marketing at New York University’s Stern School of Business, carefully examines just how Amazon, Apple, Facebook, and Google (aka “The Four”) came to be the four most influential companies on the planet. Galloway explores how Apple’s decision to open up a brick and mortar stored helped them prevail over Samsung, and how Amazon’s Jeff Bezos’ willingness to experiment and drop projects that weren’t working influenced its skyrocketing growth. And he shows readers just how they too, can use lessons from The Big Four’s success to catapult their their own career or company.
28. The New Rules of Work: The Modern Playbook for Navigating Your Career by Alexandra Cavoulacos and Kathryn Minshew
Founders of the vastly popular career website “The Muse,” Alexandra Cavoulacos and Kathryn Minshew put into hard copy format the valuable lessons they’ve learned about discovering and establishing your dream career. The way we approach our profession is drastically different from how our grandparents did – for them switching companies was unusual, and a complete career change was even more scarce! Thanks to technology, there are new positions popping up all around and so the path to careers and promotions are not as clear-cut as they once were. Through quick exercises and structured tips you will better understand and be able to implement ‘the new rules of work.’
29. The One Device: The Secret History of the iPhone by Brian Merchant
The iPhone: the device that not only made Apple the most valuable company in the world, but also the product that transformed the way people would interact with technology forever more. Before “the one device,” as Steve Jobs referred to it as, a cell phone was simply used to make phone calls away from home. Follow veteran technology journalist Brian Merchant as he takes you behind the scenes of the decisions and breakthroughs behind the development of the original Apple iPhone.
30. The Potential Principle: A Proven System for Closing the Gap Between How Good You Are and How Good You Could Be by Mark Sanborn
Leadership expert and international bestselling author Mark Sanborn challenges readers to close the gap between how good they actually are and how good they could become in his book The Potential Principle. Through his uniquely designed “Potential Matrix,” Sanborn will give readers the tools that they need to see major improvements in key aspects of their life as they strive to reach their full potential. This introspective book challenges us look within and discover if we are are truly maximizes our own potential.
31. The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath and Dan Heath
Why is it that we tend to remember the best and worst of times in our lives, and frequently forget all those times in between? Often those defining moments in our lives happen by accident, by chance. If there was a way to intentionally create such memorable moments, rather than leaving it to luck, would we take advantage of it? According to Chip and Dan, our most memorable positive moments are dominated by elevation, insight, pride, and connection. They argue that if we can take to heart these four elements we will be able to make more positive moments that matter in our lives. These powerful experiences that jar us and motivate us to change can be created!
32. The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer service by Jeff Toister
Creating a culture of customer service is a crucial component to any business – and author Jeff Toister walks readers through a brief step-by-step guide on just how to build such an atmosphere. From learning what customer-focused companies do differently to engage their employees to discovering the one things that forms the foundation of every great culture, The Service Culture Handbook is a great resource to the never-ending customer obsessed journey.
33. The Spider Network: How a Math Genius and a Gang of Scheming Bankers Pulled Off One of the Greatest Scams in History by David Enrich
This is the behind the scenes story of the 2006 Libor scandal, where six bankers from around the world formed an alliance to manipulate the small group of people that determined the value of Libor. The Libor, which is the London interbank offer rate, sets the interest rates for trillions of dollars on global loans – and makes millions in the process. Eventually known as ”the spider network,” this group of comrades generated untold riches – until everything unravelled in a spectacular fashion.
34. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by John Hall
How do you go about becoming the first name that comes to mind when people think about your particular industry? Top content marketing specialist John Hall shares his best kept secrets that led to his company being awarded the title of “America’s Most Promising Companies” by Forbes. He explores just how to keep you brand front and center in the minds of those decision makers who matter – from engaging your audience to creating meaningful relationships and everything in between. Businesses is never “just business,” and John teaches readers just how to make that human connection that can skyrocket your success.
35. Tribe of Mentors: Short Life Advice from the Best in the World by Timothy Ferriss
Tim Ferriss, the #1 NY Times best-selling author of The 4-Hour Workweek, does it again in this collection of over 130 people who are top in their respective fields. From world class performers to elite athletes, investors to entrepreneurs, Tim gathers answers and insights about their life philosophies, habits, and routines that helps make them who they are. There truly is something in here for everyone!
36. Trust Factor: The Science of Creating High-Performance Companies by Paul Zak
Neuroscientist Paul Zak summarizes multiple years of scientific research about empathy in order to identify key factors that contribute to employee trust – which in turn leads to better organizational performance. When someone shows you trust, a surge of the hormone oxytocin surges through your body. Declining engagement paired toxic culture has long been seen through a decline in productivity and happiness. Zak uses the eight letters of this feel-good hormone to describe the factors that build trust. Each chapter includes supporting anecdotes and examples from well-known companies, followed up with practical ways to implement each step.
37. Trust Rules: How the World’s Best Managers Create Great Places to Work by Bob Lee
This book is an easy-to-use road map for companies wanting to build and harness trust in a powerful way. Incorporating 16 “trust rules” from the similarities he discovered via the feedback of nearly 2 million employees in 80 countries, Bob Lee lays out a simple guide for managers to follow as they establish greater trust in their own workplace.
38. Unshakeable: Your Financial Freedom Playbook by Tony Robbins
Despite your income or stage of life, Unshakeable will provide you with useful tools to help you achieve your financial goals faster than you ever imagined. Filled with interviews from 50 of the world’s greatest investors- such as Carl Icahn, Peter Mallouk, or Bridgewater’s Ray Dalio- Robbins explains how to become unshakeable amidst tremendous uncertainty, economic unpredictability, and unparalleled change – and how to benefit from fear that paralyzes so many. Whether you are new to investing or looking to increase your personal finance knowledge, this quick read will definitely help take you to the next level.
39. Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media by Dan Gingiss
Customer care via social media channels (such as Facebook and Twitter) are growing in importance at an alarming rate, which means companies can no longer ignore this area of customer service. From his conversations with dozens of business leaders shared on episodes of his podcast Focus on Customer Service, coupled with his own real-world experiences at several Fortune 300 companies, Dan Gingiss has developed what he calls “8 Steps to Winning at Social Customer Care” and shares with us how top brands are using social media to create engaging customer experiences.
40. You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero
According to the New York Times, “[Sincero] guides readers through thought exercises and mantras to change how readers talk to themselves about money and unleash their ability to attain it.” In short, this book is for anyone wanting to restart their personal finances and attain the income of their dreams. With sass and entertainment, Jen Sincero shares her own transformation (that took place over the span of just a few years) and shows readers how to unlock their own earning potential and receive substantial results!