Lead magnets are essential for growing your email list.
Lead Magnets are one of the absolute best ways to grow your email list. If you're looking for ideas to help you create an effective lead magnet, this list of 125 examples will be a complete game-changer for your business.
Before we get started, let's cover...
What is a Lead Magnet?
A lead magnet is a piece of content or service that you can offer potential subscribers in exchange for their email address, or other contact information. Types of lead magnets can include a free trial, an eBook, PDF checklist, video, etc.
In order for a lead magnet to be successful, it must be both specific and valuable.
An effective lead magnet also needs to grab the viewers attention through a compelling offer.
125 Incredible Lead Magnet Examples
To help get your creative juices flowing, we've put together a list of top-performing list of lead magnet ideas and examples; 125 tried and true lead magnets that are being successfully used by many of today's top brands.
Enjoy!
#1: 17hats
What makes this so effective:
17hats gives a quick rundown of their services, and targets small business owners. The "all-in-one" claim is attractive for users who wish to avoid having several different apps. The free trial is nice too!
#2: 99designs
What makes this so effective:
This lead magnet has a great, spread-out layout that makes it easy to read and understand. Nice, clean, and simple.
#3: Ableton
What makes this so effective:
Ableton does an excellent job making this deal stand out, and the free upgrade to Live 10 in addition to the discount on Live 9 might be enough to get a user to go to the shop.
#4: AdEspresso
What makes this so effective:
Advertising partnerships with instagram and facebook give instant value and credibility to their service, and the 14-day free trial is a very appealing offer.
#5: Adidas
What makes this so effective:
While being simple, adidas makes it easy to sign up, and make it clear what you get as a suscriber.
#6: Adobe Stock
What makes this so effective:
Adobe gives a great description of their one month free trial, and makes it clear that it is a risk-free trial to entice the consumer to just give it a shot.
#7: Adstage
What makes this so effective:
Having several services in one place is very attractive, as is the free trial and 5 minute setup.
#8: Airtable
What makes this so effective:
Airtable shows their credibility by stating their collaboration with more than 30,000 companies, and offers a free signup.
#9: Alexa
What makes this so effective:
Minimalistic ad entices user to either click "learn more" or "try 7 days free".
#10: Allsaints
What makes this so effective:
Statement of benefits of being a member is clear, and the amazon login option is a great partnership for this type of business.
#11: Amazon
What makes this so effective:
This ad is short and to the point, and will lead many to click the "try prime" button to learn more about the benefits of prime
#12: Asana
What makes this so effective:
Using the email to get started is a great tactic for lead magnets.
#13: Autopilot
What makes this so effective:
The video and simple layout make this lead magnet very attractive.
#14: AWeber
What makes this so effective:
Clear and detailed description of services, as well as the use of key numbers make this a great lead magnet.
#15: Bloomberg Business
What makes this so effective:
Simple explanation of benefits and quick ability to join now is a good strategy.
#16: Blue Apron
What makes this so effective:
Great use of two lead magnets: the choose your plan option, and the deal for 30$ off first delivery. Good incentive to make that first purchase on the site.
#17: Blue Bottle Coffee
What makes this so effective:
Clean and simple signup option, no bells and whistles.
#18: Bombas
What makes this so effective:
Use of the email address to get 20% off is a great way to encourage signup. Also, reject 20% button may cause the user to think twice.
#19: Calldrip
What makes this so effective:
The phone demo is a great way to start a potential sale, and it is unique and creative as a lead magnet.
#20: Canva
What makes this so effective:
Good use of positive quotes, and use of different signup options make this lead magnet very effective.
#21: Clanbeat
What makes this so effective:
This lead magnet is a unique style, and sets up the new tool to start out with a good following waiting for info when to tool officially launches.
#22: Cleanly
What makes this so effective:
Helps the customer start an order right away, with a very simple catchphrase as well.
#23: Cobiro
What makes this so effective:
Offer of free setup of google advertising makes this a great offer and attractive lead magnet.
#24: Codeable
What makes this so effective:
Excellent use of numbers and ranking, I especially like the fact that 989 of every 1000 projects are rated with 5/5 stars.
#25: Compass
What makes this so effective:
Great, attractive layout with a simple email signup.
#26: ConvertKit
What makes this so effective:
Use of both free trial and watch the demo make this magnet very effective.
#27: Copy Hackers
What makes this so effective:
Simple, bold claims that offer great value for low risk.
#28: CoSchedule
What makes this so effective:
Great use of graphic design and layout, and "watch video" and "get started for free" buttons are well done.
#29: Dapulse
What makes this so effective:
This simple lead magnet backs up its claim to simplify the way your team works.
#30: Dollar Shave Club
What makes this so effective:
This simple three-part breakdown is visually appealing, and service is explained with informal language that makes it seem simple and easy.
#31: Drift
What makes this so effective:
Great use of black and white, simple and bold claim, and free signup.
#32: Drip
What makes this so effective:
Another great two button approach for a lead magnet, and the demo option really stands out asking to be clicked.
#33: Dropbox
What makes this so effective:
A great claim, backed by employees and admins, and options for both the business and basic plans.
#34: Eventbrite
What makes this so effective:
This lead magnet is designed to get the potential customer's email very quickly and effectively.
#35: Facebook Blueprint
What makes this so effective:
This ad really shows the importance of offering high value, opportunity for business growth is a great incentive.
#36: Figma
What makes this so effective:
I love the way that the green button stands out on the black in this lead magnet.
#37: FreshBooks
What makes this so effective:
The use of the "97% of small business owner recommend FreshBooks" stat is very effective in attracting the target customer in this lead magnet.
#38: G2 Crowd
What makes this so effective:
The use of a searchbar helps the potential customer jump right into the website.
#39: GetResponse
What makes this so effective:
The simple layout leads down to the demo request, and the phrase under the button is exceptional for a lead magnet: "tailor-made solutions" and "unleash hidden potential" are great phrases.
#40: GitHub
What makes this so effective:
The layout of the signup is clear, direct, and to the point.
#41: Google Cloud
What makes this so effective:
Relies heavily on Google's reputation, which gives credibility to the product, and the free trial gives that last push to the lead magnet.
#42: Google AdWords
What makes this so effective:
This ad shows exceptional value due to the huge outreach of Google across platforms like Search, Maps, and YouTube.
#43: GoPro
What makes this so effective:
This limited time offer gives the customer a huge incentive to make a purchase now instead of waiting.
#44: Grammarly
What makes this so effective:
Great guarantee and solution for this problem, with great integration with Google Chrome.
#45: Groupon
What makes this so effective:
Great information, great reason given to sign up, and easy email address entry.
#46: Grow
What makes this so effective:
The demo button really stands out, and growth acceleration is a huge selling point.
#47: G Suite
What makes this so effective:
While most people may think G Suite is just for individual use, this lead magnet effectively shows the benefits for business, and the seamless work between computer, phone or tablet is huge!
#48: Gusto
What makes this so effective:
Gusto effectively encourages the user to try one month free of a service they claim will alleviate many of the day to day stresses of businesses all around.
#49: Happy Socks
What makes this so effective:
Very simple, but explains why you should jump on the email list to receive these offers.
#50: Harry's
What makes this so effective:
This ad is very attractive in layout and combination of images and text, and a great free trial option as well for the lead magnet.
#51: Harvest
What makes this so effective:
Use of numbers and example businesses make this lead magnet credible and valuable.
#52: Heap
What makes this so effective:
This lead magnet explains its value and effectiveness, explains which problems it solves, and how it will help a business.
#53: Hired
What makes this so effective:
This lead magnet does a great job of attracting potential customers seeking a great job with innovation, and helps them on their way to a free profile setup.
#54: Holini
What makes this so effective:
The consumer is forced to click the button in order to find out how to "outperform competition" and "accelerate ... business growth".
#55: Hootsuite
What makes this so effective:
The chance to consolidate social media gives customers incentive to start a trial or look at pricing for this attractive service.
#56: HubSpot
[caption id="attachment_1081" align="alignnone" width="610"]
HubSpot[/caption]
What makes this so effective:
Free content and software upgrades are a great option as well, because this greatly augments long term value.
#57: Ikea
What makes this so effective:
Incentive to join is big; free membership, but with many benefits and rewards for doing so.
#58: Inbound
What makes this so effective:
Simple signup is useful for customers already intent on signing up for the product.
#59: Infusionsoft
What makes this so effective:
If your app can integrate with this many things, don't shy away from telling people! Integration with other apps is a huge selling point.
#60: Inkbox
What makes this so effective:
The value of 30% offer will be a lead magnet that will convince many to find a chance and buy something they otherwise would not have.
#61: Intercom
What makes this so effective:
Explanation of service, along with great cartoony graphic.
#62: Jobbatical
[caption id="attachment_1088" align="alignnone" width="768"]
Jobbatical[/caption]
What makes this so effective:
Big bold text, and easy job search make this a great lead magnet for the company's service.
#63: Kissmetrics
What makes this so effective:
Great lead magnet, very specific, and a great way for a quick and easy trial by URL entry.
#64: Krowdster
What makes this so effective:
To receive the tips the potential customer wants, they need only enter their email to receive them. A win-win for both parties!
#65: Leadpages
What makes this so effective:
Lead magnet guarantees that Leadpages can cater to any business, and dares you to try it out with a 14-day free trial.
#66: Linkedin
What makes this so effective:
Simple signup, with clear declaration that Linkedin is free.
#67: Lyft
What makes this so effective:
Use of requiring only a phone number to continue the signup is a great and unique touch, and simplicity of the lead magnet also ensures that nothing gets overcomplicated.
#68: MailChimp
What makes this so effective:
MailChimp invites business leaders to use their tools to get started and expand their business, for free.
#69: Marvel
What makes this so effective:
Fun design matches product, and benefits are clearly and attractively displayed in this graphic.
#70: McDonalds
What makes this so effective:
This email list signup is very specific and risk free.
#71: MindTitan
What makes this so effective:
This visually appealing lead magnet offers a free consultation, which is a great way to draw in a potential customer.
#72: Mojo
What makes this so effective:
Simple, specific claim, that is a clear invitation.
#73: Moo
What makes this so effective:
Moo's free sample pack is an attractive offer as a lead magnet, and the design is simple and attractive.
#74: Moz
What makes this so effective:
Good leadin, followed up by a good two-pronged lead magnet approach.
#75: New Scientist
What makes this so effective:
No frills, just an easy and clear email signup.
#76: New York Times
What makes this so effective:
This lead magnet does a good job of convincing the customer they are getting a great deal, and makes it easy to subscribe now.
#77: Nike
What makes this so effective:
Great, simple layout for exclusive deals, collects useful information for Nike.
#78: Omniconvert
What makes this so effective:
Not only does this lead magnet do a great job with the signup option, it nails it by advertising another service from the same company in the ribbon at the bottom, giving this lead magnet two for the price of one!
#79: OptinMonster
What makes this so effective:
Great use of explaining the problem, and then offering the free guide as a solution! Great way to get email subscribers.
#80: Packlane
What makes this so effective:
The design of this lead magnet is exceptional - the logo, background, text, all of it. It works together to make a great lead magnet.
#81: PayPal
What makes this so effective:
Explains a reason and incentive to get PayPal, and shows the ease and convenience that will be gained.
#82: Peakon
What makes this so effective:
Good layout - leads you in, then offers a 30 day free trial.
#83: Pipedrive
What makes this so effective:
Good email/Google signup, very solid lead magnet.
#84: Plated
What makes this so effective:
50% off first order is a great lead magnet, and the picture makes the product look like a great one.
#85: Prisync
What makes this so effective:
I love this lead magnet, it offers a demo, a superb learn more with mouse symbol button, and the ribbon in the top right is great too.
#86: Quickbooks
What makes this so effective:
This lead magnet addresses a problem many businesses face, and offer 50% off for 3 months or a free trial for an effective solution.
#87: Qwilr
What makes this so effective:
The simple design leads attention to the try it free button in the bottom right.
#88: Salesforce
What makes this so effective:
Excellent decision to emphasize strategic partnership, get two products at the same time on a free trial. And it doesn't hurt that the two products complement each other.
#89: Scoro
What makes this so effective:
This lead magnet is quite emphatic with its color design. The two buttons with a free demo and free trial give will help customers to pick at least one to get started.
#90: Shopify
What makes this so effective:
Makes it easy to sign up and start a trial.
#91: Shortlist Beauty
What makes this so effective:
The landing page is great as a lead magnet, with a one week free supply, and then the email popup complements it.
#92: Sleeknote
What makes this so effective:
This lead magnet explains exactly why you need this service, and then offers a free trial to get started.
#93: Sonarworks
What makes this so effective:
The two pronged landing page is effective to help both creators and listeners of music, and shows the importance and usefulness of versatility.
#94: Soylent
What makes this so effective:
This lead magnet plays up the convenience and affordability of the service.
#95: Sprinklr
What makes this so effective:
This lead magnet makes a very bold claim, and backs it up with a demo option to test it out.
#96: Square
What makes this so effective:
The prompt to select business size and type will tailor the information given in the next screen, which will give it more of a personal feel and exact fit.
#97: Squarespace
What makes this so effective:
Shows the value of its service with an excellent and attractive website design, shows that it will be worthwhile to start a free trial.
#98: Storyblocks
What makes this so effective:
This lead magnet combines a great image with a relevant invitation to sign up for offers and insights from the company.
#99: Sumo
What makes this so effective:
The lead magnet sells itself as an easy site growth automation service, with no coding required, and the try it now button is a great feature.
#100: Tableau
What makes this so effective:
Great design, 14-day free trial is easily set up, and some example images of what the desktop will look like.
#101: Taxify
What makes this so effective:
People like being the first to do something, so offering to let them be the "first" to know is a good incentive to get on the mailing list.
#102: Teabox
What makes this so effective:
This lead magnet has a great sale offer for signing up for the newsletter.
#103: The Kooples
What makes this so effective:
Same idea as the last one, gives a little more info in order to sign up and receive the discount.
#104: Thrive Market
What makes this so effective:
The quiz option is a great one for a lead magnet: usually results can be sent to an email, which is an easy and effective way to get someone on your email list.
#105: Topman
What makes this so effective:
This lead magnet does a great job of showing a potential customer why they should sign up to be on the mailing list.
#106: Topshop
What makes this so effective:
This lead magnet is easy to use, and has high value for low effort.
#107: Trapica
What makes this so effective:
This service is spelled out and advertised very effectively, and because it is specific, people that request the demo are likely to want to use the service as well if they like the demo.
#108: Tribe
What makes this so effective:
This is a visually appealing lead magnet that shows the three free options for their services, the one you choose depends on the situation you are in and the role you play.
#109: Tryd
What makes this so effective:
Yep we had to throw ourselves in here :) Great lead magnet from our product page, user can simply click any one or all of the "Download Now" buttons in order to download one of the giveaways. The lead magnets look simple and elegant, and look great next to each other with the constant design.
#110: Try The World
What makes this so effective:
Giving a limited time offer that requires an email address is a great way to encourage sales and grow your email list.
#111: Tubular
What makes this so effective:
Unique color scheme is well-used with the option to watch the video and request a demo.
#112: Twilio
What makes this so effective:
Nice background visual with a good catchphrase.
#113: Unbounce
What makes this so effective:
Mentioning the 14,000 brands that use the service help give credibility to the value of the service.
#114: Updatable
What makes this so effective:
This design is unique and eye-catching, and has a 30-day free window with a video to explain it as well.
#115: Upwork
What makes this so effective:
Brief and specific lead magnet, targeted at a focused audience, likely to convert well.
#116: Venngage
What makes this so effective:
Great bold lead magnet, presents an interesting and specific service.
#117: Vestorly
What makes this so effective:
This lead magnet makes a claim, and intends to back it up by offering the marketing assistant in exchange for your email.
#118: Virgin America
What makes this so effective:
Creating a special deal or special plan can draw potential customers looking to do something more cost effectively.
#119: Wework
What makes this so effective:
The specific nature of the signup, with the question of employee number, makes this so that it will be adaptable for many different customer types.
#120: Wishloop
What makes this so effective:
The checklist, along with the high quality features, make this a valuable free trial and lead magnet.
#121: Wix
What makes this so effective:
The design is superb, and shows the example of what kind of services they provide.
#122: Xero
What makes this so effective:
This simple lead magnet plays to businesses tired of running their own accounting or paying more for another service by offering a free trial.
#123: Yesware
What makes this so effective:
This service integrates with gmail and outlook, and the free trial gives access to all of the tools.
#124: Zendesk
What makes this so effective:
Good example that explains the principal benefit, and then offers the demo or trial.
#125: ZenHub
What makes this so effective:
This example is directed at users of a specific service: GitHub. Because of their specificity in their integration, they are very attractive to their target audience.
That's it!
That was the complete list of 125 lead magnet examples.
Now it's time to create your own. We can't wait to see what you come up with, so please share your examples in the comments below.